[- Advertising & Psychology: The Perfect Duo: The Subliminal Hidden Message -]

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When we speak and discuss the Psychology of Advertising, the different variety of perception is definitely paramount. After all, your advertisements are all about perception because it is subjective to a certain degree, so you must make the most of each and every advertisement. You need to know fairly well and in time, inside out, what works and what does not, so that you don't waste any time and money on a bad copy. Over here in this book, we touch on the different levels and aspects of the psychology of advertising by breaking down colors, typography, illustrations, and the intention of drafting an advertisement concept.If you are a marketer who wants some tips and hacks to do your own advertisements targeting the right people, this would be the perfect easy to read guidebook that covers all the basics of selling with a deeper understanding of the link between our human cognitive baises and creating an advertisement that delivers the message you want them to receive. If you are a student considering majoring in communications design and understanding the potential it holds to learn this skill, it will be an asset to you for life regardless if you enter the advertising industry. It will enable you to understand the way people see things the way that they want to, but knowing that you can learn to influence that perception to the degree that you want them to. Hence, psychology plays a huge role in all of this.

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