[- Instagram Marketing: The Ultimate Guide to Understanding Instagram Marketing -]

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Introduction Over the past decades, our society has been completely reshaped and overturned by the rising global phenomenon of digitalization. With the rapidly decreasing costs of high-speed broadband and consumer electronics, digital media now impacts most aspects of our daily lives. From sharing stories with our best friends to advertising new brands by young entrepreneurs, digitalization has revolutionized the way we communicate with one another. Social Media platforms are the drivers of this revolution; long gone are the days of 30-minute phone calls with your friend, or writing postcards to long-lost relatives. Social Media platforms allow you to share every thought or experience in the form of writing, images, and videos to anyone anywhere in the world instantly. To the common user, social media is a great and effective tool to keep in touch with old friends across the world. To the cunning mind of the entrepreneur or business owner, the new power offered by social media represents opportunity—instant access to millions of customers with the simple click of a button. A large number of social media platforms exist today, but only a few of these have a truly global reach: Facebook, YouTube, Instagram, LinkedIn, Snapchat, twitter, google+, Tumblr, Pinterest…

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