[- Hillstrom's Total Package: A Marketing Management System Designed to Identify Problems and Grow

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Tell me if this story sounds familiar. A company struggles to generate healthy sales and profit levels. A new Marketing Executive is brought in. The Leader cleans house, bringing in new vendors and new employees and new marketing campaigns. Two years later the Marketing Executive is fired, and the process begins anew. In Hillstrom's Total Package the new Marketing Leader is given a blueprint to identify the real reasons why a business is not meeting expectations. Between a series of tables/metrics and a plan developed around the "Great Eight" the new Marketing Leader sets the organization down a path designed to yield a profitable outcome.

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