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People don’t just buy people, they buy stories. The story of your business is at its heart. This step by step guide brings a little writer’s magic to business. Packed with tips, insights and ideas - tell your story well in your own words and build your business through blogging. This quick reference guide covers the pros and cons of blogging, checklists, top tips, calls to action, topic ideas, how to get eyes on your blog, how to repurpose your content to add value and create new products and action templates you can apply to your business. Aimed at small businesses and entrepreneurs looking to capitalise on the fast moving world of content marketing to be irresistible to customers. Help people to find your online shop and give them a reason to hang around and buy with an effective and compelling library of content. Learn how building blogging into your marketing can grow your business so you can write your way to success!
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