[- Netflixed: The Epic Battle for America's Eyeballs -]

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The inside story of Netflix's incredible rise and uncertain future as master of the video universe

Netflix has come a long way since 1997, when Marc Randolph and Reed Hastings decided to start an online DVD store before most people owned a DVD player. Yet its long-term success--or even survival--is still far from guaranteed.

Journalist Gina Keating recounts the fast-paced drama of the company's turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against videostore behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies.

Drawing on extensive interviews and her years covering Netflix as a reporter, Keating makes this tale as absorbing as it is important.

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[- Built-In Social: Essential Social Marketing Practices for Every Small Business -]

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How to redesign your business for social relevance and profitable success Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community even competitors. Built-In Social provides a step-by-step approach to building a business channel that aligns your business with its ideal customers and ensures your organization's continued relevance and success. * Intended for mainstream businesses that want to get results from social media networking and marketing but have been frustrated by the obstacles, namely, the lack of a basic method or structure (and a practical step-by-step approach) for converting relevant social qualities into profitable outcomes * Author Jeff Korhan is a speaker, trainer, and coach helping mainstream small businesses increase their influence, enhance customer relationships, and accelerate growth Built-In Social will show you how to turn visibility, authenticity, accessibility, community, and relevance into measurable and profitable gains.

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[- Status Update: Celebrity, Publicity, and Branding in the Social Media Age -]

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Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet, technology insider Alice Marwick contends in this insightful book, "Web 2.0" only encouraged a preoccupation with status and attention. Her original research-which includes conversations with entrepreneurs, Internet celebrities, and Silicon Valley journalists-explores the culture and ideology of San Francisco's tech community in the period between the dot com boom and the App store, when the city was the world's center of social media development. Marwick argues that early revolutionary goals have failed to materialize: while many continue to view social media as democratic, these technologies instead turn users into marketers and self-promoters, and leave technology companies poised to violate privacy and to prioritize profits over participation. Marwick analyzes status-building techniques-such as self-branding, micro-celebrity, and life-streaming-to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class, and gender.

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[- ITIL Service Transition -]

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This publication offers guidance on managing service transition from design specification, change configuration, test, release and deployment. Service transition requires effective management of knowledge, organisational culture and transition in difficult circumstances. The volume is derived form decades of IT service management experience and is applicable to all sizes and types of organisations.

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[- The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications,

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The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real–world examples of success 

The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step–by–step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web–based content to get the right information to the right people at the right time for a fraction of the cost of big–budget campaigns. 

Including a wealth of compelling case studies and real–world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they′re eager to hear from you. 

• Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo–sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn
• David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight–Ridder, at the time one of the world′s largest information companies.

The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

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[- FASHION 2.0: Blogging Your Way To The Front Row.: The insider's guide to turning your fashion bl

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In this first of its kind insider’s guide, Yuli Ziv, Style Coalition’s founder, reveals the secrets behind her own online success and that of her network, which represents more than 200 top fashion and beauty bloggers, in partnership with Hearst magazines. You will find practical business advice on how to: - Brand yourself as a top blogger and sought-after influencer - Build valuable relationships with PR companies and brands - Secure invitations to important industry events - Work with advertising networks - Develop new revenue streams - Land spokesperson deals and large scale sponsorships - Position yourself at the forefront of the fashion blogosphere Full of action driven exercises, helpful resources and inspirational chapters by top fashion bloggers What I Wore, College Fashion, Gala Darling, Second City Style and Corporette, the book is packed with all the advice and motivation you need to take your blogging career to the next level!

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[- Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth -]

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DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN

"Word of mouth marketing has always existed. We've just found a better and more efficient way to do it." -- Ted Wright

It may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. Now, however, it's being executed in ways thatare methodical, replicable, and consistent. In this groundbreaking guide, Ted Wright, WOMM pioneer and founder of the marketing firm Fizz, reveals everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on the bottom line.

Learn how to:

• Develop and test your brand's stories for maximum word of mouth impact
• Build a reliable communications network to deliver your message
• Harness the incredible power of Big Data for profit-generating WOMM campaigns
• Find, engage, and train influencers to promote your brand
• Measure your campaign’s success with accurate analytics

Along the way, you'll find out how Wright used the very same methods to breathe new life into what was once thetired old brand of Pabst Blue Ribbon.

You'll discover how he dramatically expanded the market for Chocolate Milk. You'll read how he orchestrated the turnaround growth of the BISSELL sweeper.

Best of all, you'll learn which techniques work for your needs, and you'll have the tools to begin a WOMM campaign right away.

Today's consumer is too sophisticated to respond in a meaningful way to intrusive, interruptive, or TV-centric media models. A dispatch from the front lines of cutting-edge marketing, Fizz is a one-stop guide to making your brand the talk of the town. Your company's best friends are already out there. Use Fizz to find, engage, and leverage them.

PRAISE FOR FIZZ:

"Juicy, generous, and actionable, this one is a keeper. Tell your friends." -- Seth Godin, author of Unleashing the Ideavirus

"A great read. Brand managers seeking both practical advice and insight on the realities of modern marketing need look no further than Fizz." -- James M. Kilts, former chairman and CEO of The Gillette Company

"Ted's actionable truths ('for influencers, sharing stories is an expression of love') make this excellent book the guidebook for brand professionals interested in word of mouth marketing. Buy it today, and start growing your business faster tomorrow." -- Sam Calagione, president and founder of Dogfish Head Craft Brewery

"Ted Wright is the foremost thought leader on word of mouth marketing, and Fizz is the bible in this area. . . . If you want to truly understand how to harness the power of people talking, this book better head up your musthave reading list." -- Dr. Americus Reed II, Whitney M. Young Jr. Professor of Marketing at the Wharton School of the University of Pennsylvania

"The best and most practical book about word of mouth marketing, ever. Fizz combines real-world case studies and smart counsel with discussion of the theories and research that build understanding of WOMM principles. It's effervescent!" -- Jay Baer, New York Times bestselling author of Youtility

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[- Fuck it. Let’s do it! How To Start A Blog Like A Pro?: 8 Steps (+ 2 BONUS Chapters) to Blo

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How to Start a Blog + FREE Report on How to Skyrocket your Blog Traffic

DO NOT, believe me, If I tell you that this is the ultimate guide on starting a blog

Because this is not that book.

This little book is about A Proven, Easy-to-Follow System: How to Start a Blog from Scratch (Blogging for Novice Marketers)

If you have ever thought about sharing your experiences and knowledge with the world through a blog, only to put it off because the technical mumbo-jumbo literally scared the shit out of you.

But somewhere deep down inside you know that you have it in you.

Then you see these top bloggers selling their advice and products and making a ton of money - Real money and you think what kind of secrets got them where they are.

And you see those brands that started from nothing and now have thousands of readers talking about them and their stuff on the Internet

And you wonder do you have it in you?

Trust me when I say that I have been through the same shit over and over again and finally said to myself - enough is enough.

Fuck It! Let's Do It.

And here in this book, you will know the exact tactics that will help you start a cool funky blog from scratch.

What you require is;

1. A laptop

2. 30-60 Minutes of your time

What you don't need is:

1. Experience

2. Technical know how

3. Lots of money

I am not going to tell you that read this and you will kill it in 60 seconds or 5 minutes. Many guides claim that. This book do not because that doesn't happen in real life.

Learning something new takes time along with a little bit of unlearning and some frustrated moments on the sides.

I am more concerned about you setting a blog right because redoing the whole thing is waste of time for both of us.

To start with success mindset.

The book includes tips, tricks, and tactics from my own experiences and from renowned bloggers and marketers from the world over like Smartblogger, Neil Patel, wpbeginner, ProBlogger, CopyBlogger, Moz and so many others who continuously rake in big moolah through their blogs.

A successful blog is successful because they start right. Avoid the pitfalls and keep on doing most of the things right over a long period of time.

You will find a lot of relevant information in this book, What you won't find is technical mumbo jumbo that will make you rethink your decision to start your blog.

You will quickly realize that starting a successful blog is anything but complicated. And trust me the journey will be more fun than a pain in the ass.

Here is a lay down of what you will learn:

#1: How a great idea looks like?

#2: Do you even need a hosting service?

#3: What’s in the name? Really!!

#4: Domain names and hosting services out of the way, what’s next?

#5: The unique problem of spending money and where?

#6: Choosing a theme - Making your blog beautiful

#7: To Plugin or not to Plugin

#8: Focusing on the numbers

Bonus Chapter: Why you should be on Medium even if you have a Blog elsewhere?

Bonus Chapter: Pages or Posts. Tags or Categories.

Would You Like To Know More?

Download now and learn how to start your blog today!

Scroll to the top of the page and select the BUY button.

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[- Lifestyle Business Playbook: Create Your Online Empire to Enjoy True Passive Income, Lifetime Pr

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What if you could create a business that REALLY transforms your life?

Are you sick and tired of being a caged employee or a burned-out entrepreneur?

Are you feeling like "HECK! there must be something better out there"? 

Then read on…

If you are an ambitious individual who hates the daily commute, living paycheck to paycheck, and doing shit you hate just to get by or fit in, then what you are about to discover has the power to transform your personal and professional life.

Everyone has something they can turn into an online business that they love.

I have written Lifestyle Business Playbook to help you unleash your hidden potential and re-design your life (even if you have never made money online before)

Here’s exactly what you will discover inside:

Start Up Phase

-how to pick a business idea that best suits your personality, skills, and expertise

-how to make money without creating your own products 

-how to turn any creative skill into a thriving online business

-the best platforms to make money and how to use them to create your own brand and platform 

-multiple ways to make money writing about topics you enjoy

-why most people fail with an online business and one simple mindset shift you need to make

-how to turn your passion into a profitable business that lasts

-what to do when you can’t find your passion/purpose (you can still create a business and lifestyle you want)

-how to deal with negative people and stay motivated even if you feel like crap

-the #1 social media mistake that people make (it cost me thousands of dollars of wasted money and time)

-how random online conversations can help you add more revenue to your business (if you are on your smart phone, you might as well make some money and have fun, right?)

-the smartest way to pick a niche you enjoy that is profitable to achieve long-term success

-how to turn what you already know into an online business that changes lives

-which business model to pick if you are an introvert/extrovert

Growth, Freedom & Passive Income Phase

-proven ways to hire people online so that your business can grow faster and you can enjoy more free time

-the most important asset of every online business and why you should never skip it

-the secrets of lifetime profits and long-term passive income

-how to easily leverage other people’s assets to create your own

-how one simple product can be turned into multiple streams of income

-why focusing on less marketing can make you more successful

BONUSES:

• free email mindset course, audios, cheat sheets, and extra resources
• Bonus Interviews. Seven successful full-time online entrepreneurs share their proven secrets  to help you succeed (over six hours of bonus audio content with insider tips, motivation, and inspiration)

Are you ready to re-design the way you think about life, money, business, travel, and more…?

Scroll up the page and order the Lifestyle Business Playbook now to quickly discover how to create success on your terms and live a life full of abundance, passion, and freedom.

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[- Web Words That Work: Writing Online Copy That Sells -]

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Write great search-optimized, customer-optimized web copy!

(No experience? No problem!)

 

Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you–even if you’ve never done it before!

 

Think you can’t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you’ll learn how to grab hold of people in seconds–because that’s all the time you’ve got!

 

• The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner

• Keep it short, keep it simple!

• Think like your readers, fire them up, and get them to act!

• Write text that search engines and humans will both love

• Be absolutely clear! Squeeze all the confusion out of your content

• Make sure you know just enough grammar and punctuation

• Combine text and visuals to make them both work better

• Choose the right delivery formats

• Integrate your copy into an existing web page design

• Work well with web designers and developers

 

Detailed, expert guidance for writing:

• Web pages

• Online articles

• Blog posts

• Social media updates

• Web ads

• Email promos & newsletters

• Online press releases

• Online help & FAQs

• Smartphone & tablet content

• Web interfaces

 

Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.

 

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[- Blogging for Business -]

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People don’t just buy people, they buy stories. The story of your business is at its heart. This step by step guide brings a little writer’s magic to business. Packed with tips, insights and ideas - tell your story well in your own words and build your business through blogging. This quick reference guide covers the pros and cons of blogging, checklists, top tips, calls to action, topic ideas, how to get eyes on your blog, how to repurpose your content to add value and create new products and action templates you can apply to your business. Aimed at small businesses and entrepreneurs looking to capitalise on the fast moving world of content marketing to be irresistible to customers. Help people to find your online shop and give them a reason to hang around and buy with an effective and compelling library of content. Learn how building blogging into your marketing can grow your business so you can write your way to success!

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[- The Complete Website Planning Guide: A step by step guide for website owners and agencies on how

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Praise for The Complete Website Planning Guide: A great, accessible and practical guide that you can quickly use to get better results from your next website build. Get to it!

Would you build a house without blueprints and expect it to be perfect?

That’s how many people go about their web projects, with napkin drawings, spoken discussions, part finished summaries and guides and wonder why it’s not finished on time, costs more than it should and people aren’t happy with it.

You can be the architect of your next website project and avoid delays, scope creep, missing functionality and extra costs.

In The Complete Website Planning Guide you can learn how to easily create blueprints (a scope) for your, or your clients, website that will solve many of the key problems that occur in website development projects.

After more than 20 years running a design and development agency Darryl still couldn’t find a standard way that clients and developers could outline exactly what they needed to get the job done most effectively. Most briefs or planning methods either focus on general things like platform, hosting and general design guidelines. Many agencies or freelancers still fly by the seat of their pants using their experience to guide the project.

So he wrote this guidebook as an instruction manual to create useful site plans without missing out important requirements, or needing to be overly technical.

In this simple step-by-step guide he walks you through the process of establishing what the website really needs to do and shows you how to do it.

If you want to build your next website before you pick a theme and try to wedge your needs into it, before you tell your designer to copy someone else’s site read this book and create your website plan.

If you are a freelancer or agency developer don’t take on a client or quote a new project without helping them plan the site properly.

Learn how to create a plan so you can avoid overruns, scope creep and lost money.

This is the very first step you need for your next web project, download the free templates and resources, and join the facebook group where you can get advice on working through your own plan.

What readers said:

"If you are a business owner, read it, print out the templates and have these discussions with your designers. Trust me, even if you do only a few things in this guide, your outcome will be 100% better than if you just choose your site based on the pretty colours." Ed Pelgen

"I am a freelancer and this is what i was looking for. Darryl has used his experience in laying out the problems faced by clients and freelancers and also given some templates and methods to follow before starting a new project" Amrinder Signh

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[- What About Me?: The Struggle For Identity In A Market-BasedSociety -]

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According to current thinking, anyone who fails to succeed must have something wrong with them. The pressure to achieve and be happy is taking a heavy toll, resulting in a warped view of the self, disorientation, and despair. People are lonelier than ever before. Today's pay-for-performance mentality is turning institutions such as schools, universities, and hospitals into businesses -- even individuals are being made to think of themselves as one-person enterprises. Love is increasingly hard to find, and we struggle to lead meaningful lives.

In What about Me?, Paul Verhaeghe's main concern is how social change has led to this psychic crisis and altered the way we think about ourselves. He investigates the effects of 30 years of neoliberalism, free-market forces, privatisation, and the relationship between our engineered society and individual identity. It turns out that who we are is, as always, determined by the context in which we live.

From his clinical experience as a psychotherapist, Verhaeghe shows the profound impact that social change is having on mental health, even affecting the nature of the disorders from which we suffer. But his book ends on a note of cautious optimism. Can we once again become masters of our fate?

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[- Streaming, Sharing, Stealing (MIT Press) (The MIT Press) -]

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How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back. "[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed." -The Wall Street Journal "Packed with examples, from the nimble-footed who reacted quickly to adapt their businesses, to laggards who lost empires." -Financial Times Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice. In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries-and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how. How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little "moneyball." The bottom line: follow the data.

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[- Brand Media Strategy: Integrated Communications Planning in the Digital Era -]

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Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

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[- The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior -]

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A leading behavioral economist reveals the tools that will improve our decision making on screens

Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we're on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens.

In The Smarter Screen, behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways.

For example:
- You're more likely to add bacon to your pizza if you order online.
- If you read this book on a screen, you're less likely to remember its content.
- You might buy an item just because it's located in a screen hot spot, even if better options are available.
- If you shop using a touch screen, you'll probably overvalue the product you're considering.
- You're more likely to remember a factoid like this one if it's displayed in an ugly, difficult-to-read font.

Drawing on the latest research on digital nudging, Benartzi reveals how we can create an online world that helps us think better, not worse.

From the Hardcover edition.

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[- Social Media Communication -]

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In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics―all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they’ll need to both evaluate and utilize current and future forms of social media.

For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication Facebook page, @JeremyHL on Twitter and the UNO Social Media Lab on SlideShare.

Facebook:

www.facebook.com/SocialMediaCommunication

Twitter:

@JeremyHL #UNOSML #SMC2018 #SMProfs

SlideShare:

www.slideshare.net/jeremylipschultz

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[- Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Soc

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The Internet didn t kill TV! It has become its best friend. Americans are watching more television than ever before, and we re engaging online at the same time we re tuning in. Social media has created a new and powerful backchannel , fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And connected TVs blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities. Social TV topics include: * Leveraging the second screen to drive synched and deeper brand engagement * Using social ratings analytics tools to find and target lean-forward audiences * Aligning brand messaging to content as it travels time-shifted across devices * Determining the best strategy to approach marketing via connected TVs * Employing addressable TV advertising to maximize content relevancy * Testing and learning from the most cutting-edge emerging TV innovations The rise of one technology doesn t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.

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[- Brand Resilience: Managing Risk and Recovery in a High-Speed World -]

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As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flash - by disgruntled customers, competing companies, even internal sources. Here, veteran marketing executive Jonathan Copulsky shows companies and individuals how to play brand defense in the twenty-first century.

Five Signs that You Need to Pay More Attention to the Possibility of Brand Sabotage:

A group of uniformed employees posts embarrassing YouTube videos, in which they display unprofessional attitudes towards their work.

One of your senior executives publicly blames a supplier for product defects, even though they predate your relationship with the supplier.

Your competitor’s ads trumpet their solution to the performance problems associated with your most recent product.

A customer unhappy with changes made to your product design launches a Facebook group, which attracts 5,000 fans.

Your outsource partner is prominently featured in numerous blogs and websites describing allegations of worker mistreatment and workplace safety hazards.

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[- E-Commerce 2017, Global Edition -]

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Understanding the Vast and Expanding Field of E-commerce

 

Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Pinterest, Spotify, and Alibaba kick off the course while preparing students for real-life scenarios.

 

In the Thirteenth Edition, Laudon and Traver add new existing case studies and update existing ones to match developments in the e-commerce field in today’s tech world. They have built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.

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[- Instagram Power, Second Edition: Build Your Brand and Reach More Customers with Visual Influence

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The authoritative guide to marketing to the 1 billion active users on today's hottest social media platform--updated with new outreach tools and case studies.
Instagram is hot! The social media platform is growing quickly while other social sites are in decline. But it's not just users that are flocking to the site, marketers are loving it too.
Providing A-to-Z advice from leading Instagram marketing experts, this revised edition of Instagram Power walks you through the steps of setting up an account, implementing proven monetization strategies, and integrating Instagram into a complete marketing strategy. With 15 new chapter subsections and revisions throughout, it shows how to leverage all the new features, such as Insights, InstagramTV, Shoppable Posts, Stories, and Instagram Ads.
If you take marketing seriously, you need to take the world's most popular photo-sharing app seriously. This is your one-stop guide to Instagram marketing success.


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[- How to Make Money from YouTube: An Essential Guide to Start Making Money on YouTube -]

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The internet is the only invention of humankind which has taken the right to be heard away from big corporations and their exclusivity contract clauses and - for the first time in history - placed it solely in the hands of the people. While podcasts and blogs have played a large part in the onslaught of individuals taking to the internet to release their intellectual content, no other website has played so singularly unforgettable a part in this process as YouTube. Started by three ex-PayPal employees in 2005, YouTube quickly became the world's largest video-sharing website, and soon became the home and launch pad of many of the world's next-gen multimedia celebrities. By 2006, Google acknowledged the increasing business relevance of YouTube and purchased it from the founders. YouTube launched its Partner Program in May 2007, which allowed creators to get paid for their viral content. By the following year, many viral creators were earning well into six figures — enabling them to successfully quit their day jobs. This book is designed to provide you with step-by-step guidance to making money from YouTube through its ad placements and partnership programs, and will even help you figure out the kind of content which you'd like to create. So if you're ready to make some money in a really fun way, then let's get started already!

[- end description -]

[- Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Bra

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Let's face it...content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. What's been missing...until now...is the book that tells marketers exactly how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand. World-renowned content marketing experts Robert Rose and Joe Pulizzi have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories and explains exactly how to turn that plan into reality. Managing Content Marketing will teach you to: --Build the Business Case for Content Marketing --Develop a Content Marketing Strategy that Works for Your Business --Tell a Consistent Story that Engages Your Customers --Determine the Right Marketing Channels to Implement --Create an Internal and External Workflow for Content Marketing --Measure Content Marketing and Communicate Results to Internal Stakeholders

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[- Make Money Online – Online Affiliate Guide: Building An Online Cash Cow, A Complete Step-B

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Building an Online Cash Cow is a complete step by step guide to building multi passive revenue streams by means of building your very own authoritive brandable affiliate website. This book guides "wannabe" affiliates through their first year detailing the processes and techniques required from the initial niche research to on-site and off-site SEO. This book is not another "get rich quick" guide, nor a guide on how to create "thin" type affiliate websites that are currently suffering the wrath of Google. The aim of this book is to build a 1000+ page authoritive brandable affiliate website over the course of a year. The author has a proven record as a high earning online affiliate, working in the highly competitive UK online gambling niche. The book actually contains references from Pierrick Leveque, Head of Acquisition at Virgin Games and David Volovici, Head of Affiliates at Market-ace. Virgin Games Reference Pierrick Leveque, Head of Acquisition, Virgin Games Reference As founder and first manager of Virgin Games Affiliates, I’ve known Tony since 2007 when he signed up to our newly launched in-house program. He’s been one of our top earners every month ever since, but in the wider context of this book that’s just ancillary; it’s how he did it that matters. Starting off as a specialized Poker affiliate, he gradually shifted his focus towards the online Casino and online Bingo marketplaces. Not the easiest of migration: while under the same “gambling” umbrella, Poker, Casino and Bingo appeal to entirely distinct audiences; each requiring different tones and marketing techniques. I’ve worked with thousands of affiliates over the years and an overwhelming majority owe their continued success to sticking to what they know and do best. In little more than 2 years, Tony’s drive, hard work, his ability to gauge a new market, adapt to it, then innovate within it, have allowed him to secure a significant share of traffic in two very competitive online sectors. At time of writing, one of his sites sits proudly in the top 5 UK online Bingo sites, amidst affiliate companies who have owned the space for the best part of 10 years. No mean feat. Without even reading the recipe book, one just needs to look at Tony’s sites to understand there is something special going on there. This is an affiliate business built on content, clinical and innovative call-to-action, all supported by a highly structured underlying SEO mesh. These ingredients have been used and abused by online marketers for years, but it takes a special talent to stir up a blend elegant enough to shake an industry. I believe Tony has this talent. The techniques detailed in this book can actually be applied to any niche with minimal start-up costs. Build Your Very Own Online Cash Cow! This book details all the techniques required to build your very own Online Cash Cow from initial niche research, website structure to creating quality content that is Google PANDA friendly. The book also details how to create content that converts which is a skill many affiliates lack. The book guides “wannabe” affiliates through their first year detailing all techniques and processes required in a step by step manner.

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[- Business Marketing Secrets: The 7 Biggest Business Marketing Secrets and Why Expensive Marketing

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Everyone I speak to is struggling with marketing and generating leads for their business. And instead of REAL marketing, they are spraying marketing shi*t all over prospects without even realising it.

If you want to know what the 7 Business Marketing Secrets are and why expensive marketing consultants DON'T want to share them with you, then read on.

Business Marketing Secrets is my take on marketing, which is disruptive. Guaranteed, this book will change, not just one or two of your perceptions around marketing but ALL of your perceptions around marketing, and your approach to marketing in general.

Marketing in this day and age has never been harder.

Pre-internet age 25 years ago there were 468,000 registered businesses in the UK. Today there are 3.9m registered small businesses. Which means the Internet has made it easier to start a business and create an online presence, but every business sector is saturated by a factor of 10. There is ten times the number of people doing what you do. Which is why it is now so hard to be found online amongst all of that noise.

Do you consider these any of the tools below to be "marketing":

• Your website?
• YouTube videos?
• Instagram?
• Email Marketing?
• Blogging?
• Networking?
• Twitter?
• Flyer/Leaflet Drops?
• Facebook Ads?

If you do, then you're wrong. These are simple tools we use to build brand awareness. Marketing is completely different.

Marketing is all about nurturing prospects, building engagement, gaining their trust, providing value up front with no expectation of a sale at the end of it.

Business Marketing Secrets covers:

• What marketing really is
• How to carry out proper market research on your target market
• Why consistency is key in running successful marketing campaigns
• How EVERY small business measures the wrong Key Performance Indicator in sales and marketing
• How being brave in your marketing message will help you stand out
• How to grab a prospect's attention and write engaging content which gets people to act
• Why it's important to build systems and automation, which leads to a 10x increase in conversion rates when done properly
• Not only why you should be re-investing a significant proportion of your revenue on marketing activities but HOW MUCH you should be spending on those marketing activities, and also which marketing activities you should spend it on.

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[- Facebook Marketing FD, 5e (For Dummies Series) -]

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Practical Facebook marketing strategies, tactics, and techniques

This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you′ll find hands–on guidance to create and administer your Page Timeline, understand the psychology of the Facebook user, build your fan base, utilize events, contests, and polls to promote your Page, increase your brand awareness, integrate your Facebook marketing campaign with other marketing strategies, and monitor, measure, and adjust your Facebook marketing campaigns.

Written by a leading expert on helping others use Facebook and other social media tools to promote and enhance their brands, this practical guide gets you up and running on Facebook marketing fast. In plain English, it walks you through all the latest features, including new designs for the News Feed, Timeline, and Pages, as well as major changes to the Facebook advertising platform.

• Includes real–world case studies that illustrate how successful Facebook marketing really works
• Fully updated to cover the latest tools and techniques in Facebook marketing
• Shows marketers how to use Facebook to reach and engage their target audience
• Provides step–by–step instructions on how to organize, optimize, and manage your Facebook advertising campaigns

If you′re a marketer looking to develop or refine a social media marketing plan that includes significant Facebook presence, Facebook Marketing For Dummies is your go–to guide.

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[- Marketing Apps & Selling Apps. How to Create, Sell and Market Apps. App Development, Costs,

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As computing in general and mobile computing in particular are rising, the app industries are booming. This book serves as a guide to beginners in app development on how to market and sell their apps. It contains useful information about apps in general, their types, how to create one, different ways of marketing your apps and how you can finally monetize or make money from your app. If you are looking to make extra money via app creation, this book is for you. It provides you with tips that will help you to have a successful app marketing campaign. Covered in this book: - Advertising - App stores optimization - Best channels - Bringing your sketch to reality - Common concerns - Common mistakes to avoid - Cost - Ethical considerations - Keywords - Know your target audience - Market campaign - Market places - Monetization models - Myths - Name your app - Planning - Platforms - Popularizing your app - Promoting - Research - Selling your app - Social media - The basics - The price - Tools - Tracking success - Types of apps - Your competitors …. and much more.

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[- How To Get to the Top of Google: The Plain English Guide to SEO (Including Penguin, Panda and EM

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***Includes FREE Book: How to Get to the Top of Google Places/Google+ Local***

The #1 Kindle Bestseller in E-Business, Advertising and Web Marketing now available in Paperback

Reviews: "Bought this on the strength of reviews and its helped me leapfrog one page already! Very please with the simple to follow instructions" - Libra Photographics

"Having read it cover to cover and mind mapped all the nuggets of information I created three new pages. A week down the line I decided to check to see if the site was appearing on Google, not only was it appearing it was on page 1 for all the key phrases we had chosen and for a few we hadn't!!" - S Woolger

"This is the best SEO book I've ever read, and I've read lots! It is full of usable advice that you can follow straight away. If you want to get onto Google page one then this is the book to buy." M. G Stoner

"Your book is the first book I have ever read cover to cover, I think it's brilliant." - Paul Botham

About the Book

How to Get to the Top of Google - Now updated for April 2013, including Google Penguin, Panda and the recent Exact Match Domain Update.

Ever wondered how websites get to the top of Google? Experienced Google Ranking Expert Tim Kitchen shares the secrets of the industry that many pay thousands or tens of thousands for.

You will learn:

- How to get your website on the first page of Google
- How to get your website showing up multiple times on the first page (one of my websites shows up 6 in the first 7 results!!)
- The 3 'Dirty Secrets' that expensive SEO (Search Engine Optimisation) Experts don't want you to know
- What you can do for the price of 2 ½ cups of coffee that could have your website ranking top in as little as a day (I have done exactly this and I'll show you how)
- The small things you can do to make a BIG difference
- How to analyse your online competition and find their weaknesses
- How to pull off the famous 'Google Leapfrog'
- What the recent Google changes mean for people using 2012 strategies - and it's not good news!
- How to make people click on your website even if it shows up below your competitors!
- How to avoid the deadly mistakes that can lead to Google removing your site from the listings
- How to survive and thrive post-Penguin

What most people don't understand is that once you know what to do, it's actually extremely straightforward to rank highly in Google. But there's a lot of misinformation and misunderstanding out there.

About the Author

Tim Kitchen is a Search Engine ranking expert and online business owner currently personally in charge of SEO for over 50 businesses as well as his own businesses in some incredibly competitive markets. He also regularly teaches SEO to more than 2,000 small business owners through his books, courses and videos.

In this updated version of the book he shares everything he has learnt from the past 7 years of getting websites to the top of Google.

Who is this Book For?

Whether you're a business, blogger, niche interest site or any other website that relies on Google search ranking for traffic, this book gives a clear, honest and step-by-step guide to what is working today to get websites to the top of Google.

By the end of this book you will have a specific, actionable plan for your own website promotion as Tim takes you through some real life case studies for websites he has promoted.

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[- Online Marketing for Small Business -]

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"Online Marketing for Small Business" by online executive and consultant Scott Bateman compiles more than 20 years of his experience in building, publishing and marketing successful websites. Bateman was an online general manager at Cox Enterprises and Media General, two of the largest media companies in the United States. He was responsible for supporting hundreds of small businesses that wanted a robust presence on the Web. For the last 10 years, Bateman has brought that experience to dozens of more small businesses as a consultant. "Online Marketing for Small Business" offers useful insights to any small business ranging from startups with a single employee to established businesses with dozens of employees. The book places a big emphasis on low-cost solutions that can be done quickly and without a drain on precious time.

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[- Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires -]

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Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories―intriguing, authentic, and involving narratives―apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories.

Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.

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[- The Visual Marketing Revolution: 26 Rules to Help Social Media Marketers Connect the Dots -]

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Get Straight to Your Customer’s Mind, Heart, Buy Button…Visually!

 

Skip past the filters: jump straight into your customer’s powerful visual instinct, where 83% of all human learning is processed. Craft messages that can be brilliantly expressed visually. Then, brilliantly express them. Learn the modern and timeless arts of visual persuasion from a master: Stephanie Diamond. Design irresistible visual persona. Tell masterful visual stories. Create breakthrough images, infographics, and video. Use all the visual social tools at your disposal, from Instagram to Pinterest to YouTube. Words can’t express what you need to say. Visuals will. Get this book: see how.

• Think visually to solve marketing challenges text can’t handle
• Utilize visual maps to craft sharper messages and strategies
• Guide prospects on a visual journey they simply must follow
• Make abstract ideas intensely real and tangible
• Visually boost the effectiveness of emails, landing pages, and case studies
• Leverage new presentation tools that go way beyond PowerPoint
• Clear away obstacles to action with infographics, checklists, and worksheets
• Add visuals to deepen engagement on Facebook, Twitter, Pinterest, and Google+
• Create outstanding low-cost video for marketing and tutorials
• Optimize your visuals for tablets and smartphones
• Quickly improve social media performance with intuitive new visual tools

 

[- end description -]

[- Everything you need for an NVQ in Management -]

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All the relevant management techniques and principles are explained in a clear, practical style, structured around the recently revised National Occupational Standards for Management and Leadership, and conforming to the requirements of the Qualifications and Curriculum Authority. After reading this book students will be well prepared and have everything needed to compile the portfolio of evidence and achieve the qualification.

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[- How To Get Your Website Noticed (How To: Academy) -]

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How can you give your website the traffic boost it needs? Today, more than ever before, websites can make or break your business. They are the primary place for people to find you online, to research you, and to decide if they trust you.

A single online search can generate millions of website results but people rarely bother to look past the first results page. how to: get your website noticed by web expert Filip Matous will teach you how to boost your Search Engine Optimisation (SEO), to read web analytics like a salesman, to scale what is working, remove what isn't, and look at your website as a business asset.

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[- Starting an iPhone Application Business for Dummies -]

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How to create a profitable, sustainable business developing and marketing iPhone apps

iPhone apps are hot; the average app is downloaded more than 30,000 times. If you have some great apps in mind, Starting an iPhone Application Business For Dummies will show you how to produce and market them effectively.

Starting an iPhone Application Business For Dummies provides clear, reliable business information to help developers and entrepreneurs create a profitable, sustainable business in this new and exciting market.

• Identifies what goes into a successful iPhone application business
• Helps you find the market niche your applications can fill, market and promote your business, and build your brand
• Explains how to develop a pricing strategy, build your applications efficiently, and get them into the App Store
• Explores finding a sustainable revenue model, including free trials, social media models, ad–based revenue models, and subscription models
• Demonstrates effective ways to provide service and support to customers
• Written by a team that combines knowledge of iPhone app development with sound business experience

Starting an iPhone Application Business For Dummies can help you turn your ideas into income.

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[- The Little Book of Sitecore® Tips: Volume 2 -]

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Volume 2 has arrived! We all know sequels are never as good (unless it's a Godfather movie) but don't judge too harshly. 

Like Volume 1 this book is a light-hearted look at some useful Sitecore tips (current version is 9.0 rev. 171219 Update-1).

These tips are targeted at all levels of user but whether you're recapping or learning, I hope you find the book useful.

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[- Confidence on Camera: 7 Steps to Present Your Power on any size screen -]

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Why You Need Confidence On Camera. . .Video has become the fastest growing marketing tool of our age. Whether for business or personal promotion, smartphones and webcams now enable anyone to connect facetoface across the world. But how well do you present on screen? It's time to overcome your fears, learn what works for you, what not to do and get your message across with Confidence, Credibility and Charisma. Whether you are the expert in your field, the face of your team or attending an online interview, you need to be 'real' for your viewer. Now you can learn how. Confidence on Camera is the ultimate guide for you the online presenter. Plan, present and project your power on any size screen.

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[- Facebook Advertising for Dummies -]

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Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. * Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook * Works as an all-around, hands-on guide for both experienced and new Facebook advertisers * Walks you through planning and creating an advertising campaign * Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads * Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.

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[- 21st Century Marketing: What it is, Why it matters and How to do it: How to Generate Word of Mou

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* * * * *
How Do You Generate Word of Mouth for Your Business in the Digital Age?

It’s a challenge – Right?

Especially as many small business owners have little or no marketing education, knowledge or experience. Yet the role of “Marketing Manager” often falls squarely on their shoulders in addition to everything else they need to do to build and run their business!

The problem is that modern marketing is so complex - what with digital marketing, social media and everything else – it’s impossible to know where to start.

If the modern marketing landscape seems like an absolute nightmare to you then you’re not alone.

In fact, a recent survey revealed lack of marketing skills and knowledge was the biggest cause of start-up business failures. And it wasn’t just because business owners just suffer from a digital marketing skills gap; they also suffer a general marketing skills gap.

This is significant because without an understanding of the basics of general marketing, it becomes virtually impossible to make marketing work online and you end up wasting a fortune!

Marketing is all about communication, and effective communication depends on getting the right message, in front of the right audience, at the right time, using the right tools.

So how exactly do you do it in a fast paced complex modern marketing landscape where your customers and prospects demand information at their fingertips 24/7 365 days a year?

And more importantly, how do you actually generate positive word of mouth to create an everlasting buzz of excitement around what you have to offer?

It starts by building a solid foundation of marketing basics and embedding them at the very heart of your business - and that’s exactly what you’ll discover in this book.

Specifically written to help entrepreneurs and small business owners, it will show you how to:

• Get your message in front of your ideal target audience at the precise moment they want to hear exactly what you have to say


• Build meaningful, lasting and profitable relationships with your ideal customers so they willingly buy from you again and again


• Truly engage your customers and prospects by building a powerful brand, keeping your business at the top of their mind and ignoring your competition


• Build trust online and offline using a simple three step process based on the latest advancements in understanding human behaviour (this tip alone is worth its weight in gold!)


• And most importantly, how to generate that all important word of mouth for your business by turning your loyal customers into a mighty army of unpaid advocates eager to help spread your message and drive new customers direct to your door.

Imagine how you’d feel if you really understood how marketing really works in the 21st century AND had a solid grasp of marketing and all the digital and social media tools and channels that will make the biggest difference to your business TODAY!

This book will teach you how to build a bulletproof 21st Century Marketing Strategy for your business that delivers results. It takes a fresh, pragmatic, practical and holistic approach to all your marketing activities with one specific aim in mind: to deliver the right message to the right audience at the right time using the right tools.

The 21st Century Marketing System offers a simple solution to today’s complex marketing problem every entrepreneur and small business owner faces day in, day out.

If you want to increase your sales, attract the right type of customer and generate word of mouth for your business this is one book you will want to read.

Order your full colour copy today and start putting your business on the map!






[- end description -]

[- Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content

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Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: * Create a blueprint for integrated search, social media and content marketing strategy * Determine which creative tactics will provide the best results for your company * Implement search and social optimization holistically in the organization * Measure the business value of optimized and socialized content marketing * Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

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[- Connect: How to Use Data and Experience Marketing to Create Lifetime Customers -]

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Connect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of marketing experts serving Fortune 500 brands, this book outlines the massive paradigm shift currently taking place within the industry, and provides the insight and perspective marketers need to stay on board. Readers will find guidance toward reaching a customer base that sees marketers as an unnecessary annoyance, and strategies for engaging those customers at touch points throughout the customer lifecycle. The book's scope encompasses both digital and real-life avenues, discussing the new ways of thinking and the new tools and processes that allow marketers to function in the new era where digital customer experiences are increasingly important. Marketing is undergoing a revolution to rival the impact of Gutenberg's printing press. Customers are in control, with more choice and more access than ever before, and they refuse to be "sold to" or "managed." Many marketing professionals are flailing for a new strategy while the winners are clearly jumping ahead Connect takes readers inside the winners' world to learn the approach that's engaging the new consumer. * Discover the technology and processes that allow marketers to remain relevant * Craft a personal, relevant, and accessible customer journey that engages the connected customer * Keep in touch throughout the customer's life cycle, both online and offline * Link digital goals and metrics to business objectives for a more relevant strategy Smart marketers have moved to a higher level that achieves business objectives while increasing relevance to the customer. Connect provides readers a roadmap to this new approach, and the tools that make it work.

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[- Content is Currency: Developing Powerful Content for Web and Mobile -]

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In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it's not written well, optimized for search and social media, and properly marketed.

In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed.

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[- Real World PayPal IPN: A Simple-English Guide To Setting Up PayPal Instant Payment Notifications

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Paypal’s Instant Payment Notifications (IPN) are GREAT! -- Once You Actually Get Them to Work PayPal's IPN will make your life easier. -- Once you get it working. You’ll see orders and deposits run automatically. -- Once you get it working. You can connect everything through your back end to make things seamless, automatic, and effortless.-- Once you get it working. E-Commerce will be a joy -- Once you get it working. Getting the darned thing to work is another story altogether. I wasted three solid weeks six months apart trying, and I have a tech background. I spent 3 months invoicing manually! That’s not ideal. IPN Documentation isn’t the greatest. There are errors and "undocumented features" to trip you up. Little things like messsages of "Success!" that are actually failures, or undocumented limits on changes. I thought it was me. It wasn't. Until now, I couldn’t find anything that set out a straight-forward, repeatable process, let alone one set out in simple English. That’s why I decided to write this book. It helps that I’m a ghostwriter who’s specialty is demystifying tech. This Tech is in desperate need of demystification. Instant Payment Notification (IPN) does pretty much what its name implies. IPN notifies you (nearly) instantly of any actions people make on, to, or with your account. That’s the first gotcha! There are more. . . I'll save you the headaches, aggravation, and Tourette’s style outbursts that accompanied me on my journey getting IPN to work for my website, myTweetPack.com. . I already went through the pain for you. I mapped out the gotchas. I paved the way. I'll tell you what works, what doesn't work, and what to do about it all. I make it easy on you. -- in Simple English. I even show you how to custom-build your own PayPal buttons. You won't be limited to the simplistic stored ones anymore. I even include a link to downloadable sample code. You should be up and running in a day or two. . . Really, stop laughing! I made the experience of getting PayPal"s IPN to work easy. I also made reading this book easy. It's available in both regular type and a Mobile-Optimized larger type. I suggest the Mobile Optimized Edition if you plan to read often on your phone. THIS IS THE REGULAR EDITION CODE SNIPPETS are available for download on my website. The link is in the book. IPN or PDT (Payment Data Transfer) work the same way. Either or both can be set-up using the methods in here. Cheers Paul

[- end description -]

[- ITIL Service Design -]

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The Service Design phase of the ITIL Service Lifecycle uses business requirements to create services and their supporting practices. This volume covers design principles for applications, infrastructure, processes and resources, as well as sourcing models. Service managers will also find guidance on the engineering of sound requirements, supplier management and design considerations for outsourcing.

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[- When Digital Becomes Human: The Transformation of Customer Relationships -]

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WINNER: 2016 Chartered Management Institute Management Book of the Year - Commuter's Read Category

In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In When Digital Becomes Human, Steven Van Belleghem explores and explains the new digital relationships.

Packed with global examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Coolblue, Nike and Starbucks, When Digital Becomes Human presents a clear model that companies can easily implement to integrate an emotional layer into their digital strategy. This guide to combining two of a business's most important assets - its people and its digital strengths - covers the latest issues in digital marketing and customer experience management, including omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, customer collaboration (ie crowdsourcing) and more.

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[- Trust Funnel: Leverage Today's Online Currency to Grab Attention, Drive and Convert Traffic, and

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How does a dyslexic college dropout become an Internet marketing guru, living a life of wealth and freedom many people only dream of? Answer: by seeing a
need and filling it.

When his dad purchased a shiny new Apple 2E in 1983, it didn't take long for Brian G. Johnson to discover video games. He was hooked. However, what really
blew him away was what he discovered several years later-the Internet. Brian knew it would completely change how and where people spent
their money. Most of all, it would level the playing field for average folks, allowing them to cash in as it reached the masses.

Trust Funnel
is one part memoir, three parts "how-to" manual for anyone seeking the freedom to work when and where they want as they build an Internet marketing
business on a shoestring budget.

Inspired by Zig Ziglar, it examines how the Web and online success revolve around trust and the acts of:

listening

liking

trusting

buying

Trust can be found in many places online. It can be found among site visitors who decide to "like" a page or post. It can be found in another selfie that
appears on someone's Facebook newsfeed. And it can be found in the complex algorithms that power Google rankings, Facebook, and the various other social
sites.

Gone are the days of links, Google page rankings, and Facebook's EdgeRank. Today's online currency that powers the Web and online success is trust. With Trust Funnel, Brian provides detailed formulas and rituals that enable anyone to leverage the exact same strategies, tactics, and philosophies
that have allowed him to drive traffic, build trust, and earn a very comfortable living.

Trust Funnel
tells the story of his mind-boggling success and can be the springboard to yours.

[- end description -]

[- The Daily You: How the New Advertising Industry is Defining Your Identity and Your Worth -]

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The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me-and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don't know they are collecting and individualized profiles we don't know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a "target" or "waste" or placed in one of the industry's finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online? Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets-and what can be done to stop it.

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[- Email Marketing: Essential know-how and strategies for success -]

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Email Marketing

Essential know-how and strategies for success

Email marketing has proven to be a marketing method which is especially sustainable and effective, and should therefore be part of any online marketing strategy. Email marketing has long meant much more than just sending out newsletters — modern email marketing is all about sending the right e-mail to the right person at the right time. Approaches like segmentation and personalization are increasingly transforming marketing emails from anonymous mass mailings into customized communications. Lifecycle email marketing aims at having customers always getting the right message, regardless of whether they're prospective customers, new customers or regular customers. The competition between companies carried out within email inboxes for user attention is forcing companies to place greater emphasis on personalized emails, relevant content and attractive design so that their emails will be opened and read.

This book explains how to design relevant emails, develop successful email marketing strategies, build subscriber lists and write effective email text. It also explains how to ensure email deliverability, how to select a suitable email sending solution, and how to make use of state-of-the-art analytical tools to track the success of email marketing campaigns.

The contents at a glance:

• Email Marketing in the Marketing Mix
• Creating Relevance
• Developing a Strategy
• Gaining Subscribers
• Ensuring Deliverability
• Designing Marketing Emails
• Organizing Your Sending System
• Measuring Results and Optimizing Strategies

OWL Step-by-Step Guides

OWL Step-by-Step Guides provide you with practical knowledge in a way that makes it simple and understandable. These guides are written by experts from the renowned Open Web Learning Institute and are based on teaching practice. Content is geared to the real world and is presented so that you'll get your own projects up and running in no time. The guides also include knowledge tests and exercises which will reinforce and extend your newly acquired know-how.

This OWL Step-by-Step Guide, part of the OWL Institute's Digital Marketing online course, is an effective tool all on its own. Readers who do choose to take the course as well will receive invaluable added benefits like personal support, quizzes, assignments and a final exam including official certification. Visit https://owl.institute for more information.

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[- Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11 -

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Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue, that’s what the top of the funnel is all about. It can be a marketer’s “Paradise City”, but without focus, it can quickly become overwhelming. The one-two punch of social media and content marketing is a vital part of any successfully integrated marketing approach. If you are not pairing these two powerhouses together then you are simply missing opportunities to grow your business. The tactics and strategies in this book have come together through a tremendous amount of research, trial and error, expert input, and real world applications. From startups to enterprise—what’s included here works across the board and can very quickly make an impact. Just like your favorite double album, this book is separated into four sides, each one addressing a different aspect of Content and Social: •Content – Why marketers need to change their mentality from creating more content, to more relevant content and three practical ways to create content that delivers a face-melting return on investment. •Social – Using social to build awareness, trust and drive high quality leads. •All Together Now – What the future holds for content and social and what it means for marketers. •The Credits – The essential resources you need to stay on top of trends in content and social media. No frills, no fluff, just useful, practical tactics, strategies and lessons from one modern marketer to another, with a touch or rock n roll flare.

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[- The Permanent Campaign: New Media, New Politics (Digital Formations) -]

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From the social media-based 2008 Obama election campaign to the civic protest and political revolutions of the 2011 Arab Spring, the past few years have been marked by a widespread and complex shift in the political landscape, as the rise of participatory platforms - such as YouTube, Twitter, Facebook, and blogs - have multiplied the venues for political communication and activism. This book explores the emergence of a permanent campaign - the need for constant readiness - on networked communication platforms, focusing on political moments, crises and elections in Canada, the U.S.A., and Australia. The book chapters investigate the proliferation of new political actors and communicators: political bloggers, advocacy groups, diverse publics, and political party staff as they engage in political maneuvers across participatory platforms. With in-depth analyses of some of the most well-known participatory media today, this book offers a critical assessment of the constant efforts at managing the plurality of voices that characterize contemporary politics.

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[- How To Make $100,000 Thanks To YouTube: Learn How You Can Get Free Targeted Traffic From Videos

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How would you like to harness the untapped potential and power of YouTube to create multiple streams of passive income and build the business & lifestyle of your dreams?

Would you like to discover the top secrets of how you can get free, targeted traffic from videos on YouTube and get more leads and more sales as a result?

How about some insight into the minds of top experts who share with you how they achieved their success on YouTube and how you can too, simply by changing your mindset and applying their little-known strategies and tactics?

If you said yes to any of the above, then this book is for you! Simply click on “Add To Basket” now to start your YouTube journey.

In this book “How To Make $100,000 Per Year Thanks To YouTube”, you’ll learn everything you need to start making money online with your videos and harnessing the vast potential of this platform.

Nine different video marketing & YouTube experts including the author, Gabriel Both, share their expert tips, secret strategies and insider tactics that have been proven to get higher search rankings, more views, and more sales.

Imagine yourself waking up in the morning, looking at your inbox and seeing that you’ve made money while you were sleeping, all thanks to YouTube. How would that make you feel? Pretty amazing, right?!

Even if you’ve already tried to succeed on YouTube in the past but failed, this book will give you a renewed sense of hope along with practical advice that you can start applying today to get the results you desire.

Here are just some of the things covered in this book:

• How John Michael earns $5,000 to $10,000 a month on YouTube
• How Evan Carmichael  got 497,930+ YouTube subscribers
• How Andrii Pogorilyi earned $200,000 from multiple YouTube channels using SEO and trending topics
• How Roberto Blake went from 0 to 100,000 subscribers and built a 6-figure business thanks to YouTube
• How Troy Adashun got 120+ videos on the 1st page of YouTube
• How Tim Han got over 50,000 subscribers in 3 days
• How Michael Koehler made $50,000 from a single video
• How Antonio Centeno makes $100,000+ per year and travels months at a time thanks to YouTube
• How Stoica Bogna reverse-engineered the YouTube ranking algorithm with software he helped develop
• And much, much more...

Take action now and purchase this book to start transforming your business and your life forever. I look forward helping you on your YouTube journey!

P.S. Taking action is one of the key ingredients to success, so if you are serious about your future, then there’s no better time than now to make your dreams a reality!

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